I think it's fair to say we are living in more challenging times than we were five years ago. The biggest world recession in our life time. Decreased global demand and the relentless media working 24/7 to scare the hell out of everyone everywhere. But as my cliched one-liner says, that’s the time us tough guys get going. If there’s reduced demand it's got to be about us thinking, working, and living smarter than our competition. If there’s less money going round I/you/we need to make certain we still get our fair share. And in a crazy sort of way this makes me feel that, despite the doom To View More >>

Three things I love... Metaphors ("Remix 'Collections' are like iTunes Playlists"). Stories (like Danny's PJ speed test). One-liners ("Colour management used to be just calling the lab to complain about your prints.") Words, that's all... But they make you think. They illuminate what you're saying and make it memorable. They use the familiar to explain the unfamiliar. They're gems of great price if you polish them till they shine, and really awkward if you don't. Cheers, Ian A few more from Bob Tulloch's seminar in Auckland last Wednesday: Our clients have two motivations, love and pride. We're To View More >>

Bob had another noteworthy one-liner in his seminar: "Gen Y is about to discover the difference between a Want and a Need." You need to understand that Bob was sharing the stage with young Danny, and there were plenty more Gen Y in the audience... I'm a Boomer like Bob, so I was fine with it, but Danny said, "I wonder whether he offended anyone?" FWIW it made me think about two aspects of "framing" your photography. Bob used certain words to describe his role (artist, historian) and what motivated his clients (love, pride). He's framing his photography as a Need, not a Want. Something they can't To View More >>